Just hours before the 2019 Singapore Premier League (SPL) kicked off with the Community Shield last night, the country's only professional sports league received a boost with the unveiling of a new title sponsor.
AIA Singapore inked a two-year deal and the insurance group's logo will be emblazoned on the back of the jerseys of all nine clubs.
AIA, who are also the shirt sponsors of English Premier League club Tottenham Hotspur and had appointed David Beckham as its ambassador, takes over from previous co-title sponsors Great Eastern and Hyundai.
Although details of the sponsorship were not disclosed at the signing ceremony at Jalan Besar Stadium yesterday, The Sunday Times understands that not only will the company provide insurance coverage for SPL players, the deal includes a cash component as well.
Patrick Teow, chief executive officer of AIA Singapore, said: "This sponsorship is not just about the money, we want to put in time and effort to help the Singapore Premier League reach its objectives.
"The FAS' (Football Association of Singapore) values are aligned with ours, so it was a natural choice for us to work with them."
AIA, which is celebrating its centennial this year, will work with FAS for opportunities to leverage on the SPL clubs' ties with the communities and schools to encourage youth development and conduct other outreach activities to promote an active and healthy lifestyle.
FAS president Lim Kia Tong said: "With AIA Singapore's existing ties to football and notable presence in the Asia-Pacific region, we believe that this partnership will help us to achieve our goal of improving the vibrancy of local football and raising the standards of football in Singapore.
"In line with the FAS' objective of increasing participation at the grassroots level, there are plans to work together to reach out and target the community, especially the youth.
"I am certain that, together with AIA Singapore, we will be able to do more and we look forward to having a fruitful partnership."
Lionel Messi created a goal and scored another as Barcelona came from behind to beat struggling Rayo Vallecano 3-1 at home on Saturday and stay seven points clear at the top of La Liga.
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Gianni Infantino was re-elected as president of the football governing body FIFA for a four-year term until 2023. The 49-year-old Swiss national was elected by acclamation as the sole candidate at
Ole Gunnar Solskjaer is aiming to reintroduce the fearless football that Manchester United played under Sir Alex Ferguson. Solskjaer, who scored 91 goals in 235 Premier League appearances as a striker for United, has taken charge at Old Trafford until the end of the season. His first match on
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Bale Bale penalty kick gives below-par Real Madrid win at Levante. Real Madrid's Gareth Bale came off the bench and coolly converted a penalty kick to secure a 2-1 win at Levante in La Liga on Sunday.
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TURIN, Italy, May 3 (Reuters) - Cristiano Ronaldo headed a late equaliser to deny Torino their first win away to neighbours Juventus for 24 years as the two sides drew 1-1 in Serie A on Friday.
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She does not throw furniture December 31 in Uncategorized by jimc No Comments. canada goose uk shop I am always skeptical of the information coming from the media. It is not necessarily always the media who I think are at fault for not reporting the facts, though.
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SINGAPORE - Singaporean Akbar Nawas has been named the I-League's best coach after leading Chennai City to their first title earlier this month. The Indian team swept seven out of 10 categories at the I-League awards and trophy presentation ceremony at the Taj Corramandel in Chennai on Wednesday (March 20).
Singaporean coach Akbar Nawas' Chennai City FC crowned new I
Arsenal's Pierre-Emerick Aubameyang missed a 90th-minute penalty as a scrappy north-London derby against Tottenham Hotspur ended in a 1-1 draw on Saturday. Hugo Lloris got down low to keep out
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A memorable Premier League campaign comes to a conclusion on Sunday afternoon. Here, Football Paradise takes a look at five of the main talking points heading into the final weekend of a thrilling season.
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